Adult immunization: Opportunities in social media and persuasive technology?

In my section of the panel, I will briefly review some work in the peruasive technology space and introduce some high-level principles. I will then discuss which of these apply to one-off behaviors as well as ongoing behavior change efforts, and, finally, some potnetial applications for adult immunization efforts.

Slides (7MB PDF)

Bio Sean Munson is a PhD candidate at the University of Michigan's School of Information, where he studies the use software to support positive behavior changes. His work primarily focuses on the domains of political news and opinion access and health and wellness. He is an Intel PhD fellow.

Sean completed his BS in Engineering with a concentration in Systems Design at Olin College in 2006. At Olin, he was one of 30 students who spent a year developing the new college before becoming part of the first-ever class. He has been a political blogger and, while working at Boeing, designed concepts for future passenger airplane interiors. Sean will be joining the University of Washington's Department of Human Centered Design and Engineering as an Assistant Professor in Fall 2012.

smunson at uw dot edu
323D Sieg Building
Campus Box 352315

Seattle, WA 98195
Pronouns: he / him
  • Robert Cialdini. (2008). Influence: Science and Practice (5th ed). (Amazon)
  • BJ Fogg. (2002). Persuasive Technology: Using Computers to Change What We Think and Do. (Amazon)
  • Derek L. Hansen and Christianne Johnson. (2012). "Veiled viral marketing: disseminating information on stigmatized illnesses via social networking sites," Proceedings of International Health Informatics Symposium (IHI) 2012. (slides)
  • Ayres, Ian. (2010). Carrots and Sticks: Unlock the Power of Incentives to Get Things Done. Random House.
  • Cialdini, RB & Trost, MR. (1998). “Social influence: Social norms, conformity, and compliance.” In DT Gilbert, ST Fiske, & G Lindzey (eds.), The Handbook of Social Psychology (4th ed., pp. 151-192). Boston: McGraw-Hill.
  • Cialdini, RB; Wosinka, W; Barrett, DW; Butner, J; & Gornik-Durose, M. (1999). “Compliance with a request in two cultures: The differential influence of social proof and commitment/consistency on collectivists and individualists,” Personality and Social Psychology Bulletin 25: 1242-1253. [link]
  • Chen, Y; Harper, M; Konstan, J; & Xin Li, S. (2007). “Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens.” Persuasive 2007. [pdf]
  • Consolvo, S; Everitt, K; Smith, I; Landay, J. (2006). “Design requirements for technologies that encourage physical activity,” CHI 2006. [pdf]
  • Consolvo, S; Klasnja, P; McDonald, DW; Avrahami, D; Froehlich, J; LeGrand, L; Libby, R; Mosher, K; Landay, JA. (2008). “Flowers or a Robot Army? Encouraging Awareness & Activity with Personal, Mobile Displays,” UbiComp 2008. [pdf]
  • DiMicco, JM & Millen, DR. (2007). “Identity management: multiple presentations of self in Facebook,” Proc. GROUP 2007: 383-386. [pdf]
  • Gollwitzer, PM; Sheeran, P; Michalski, V; Seifert, AE. (2009). “When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?” Psychological Science 20(5): 612-618. [pdf]
  • Halko, S. & Kientz, JA. (2010). “Personality and Persuasive Technology: An Exploratory Study on Health-Promoting Mobile Applications,” Persuasive 2010. Copenhagen, Denmark. pp. 150-161. [pdf]
  • Hawkins, RP; Kreuter, M; Resnicow, K; Fishbein, M; Dijkstra, A. “Understanding Tailoring in Communicating about Health,” Health Education Research 23(3): 454-466. [PubMed]
  • Khaled, R; Barr, P; Noble, J; Biddle, R. (2006). “Investigating Social Software as Persuasive Technology,” Persuasive 2006. [link]
  • Purpura, S; Schwanda, V; Williams, K; Stubler, W; Sengers, P. (2011). “Fit4life: the design of a persuasive technology promoting healthy behavior and ideal weight,” CHI 2011: 423-432. [pdf]
  • Salancik, GR. (1977). “Commitment and the control of organizational behavior and belief,” in BM Staw, GR Salancik (eds.), New directions in organizational behavior, St. Clair Press, Chicago.
  • Schultz, PW, Nolan, JM, Cialdini, RB, Goldstein, NJ, & Griskevicius, V. (2007). “The Constructive, Destructive, and Reconstructive Power of Social Norms.” Psychological Science 18(5): 429-434. [pdf]